Geotargeting versus geofencing: What’s the difference and which one do you need?
Location-based targeting is a marketing strategy you can’t miss out on. Many people use the terms geofencing and geotargeting interchangeably, even though there are major differences. Let’s take a look at when and how to use geotargeting and geofencing in your marketing. Why use location-based targeting at all? The key to marketing is sending out […]
