Used vs. New Equipment Buyers: Know Your Audience

Used vs. New-Know Your Audience

Listen to the article: [acf field=”embed_code”] The key to dealerships increasing their sales numbers is knowing who they’re selling to. New equipment buyers and used equipment buyers are looking for different things and find different things important. If you ignore this or just don’t know what they find valuable you will always find yourself missing […]

Used vs. New Equipment Buyers: Know Your Audience

Used vs. New-Know Your Audience

Listen to the article: [acf field=”embed_code”] The key to dealerships increasing their sales numbers is knowing who they’re selling to. New equipment buyers and used equipment buyers are looking for different things and find different things important. If you ignore this or just don’t know what they find valuable you will always find yourself missing […]