How to Create a Marketing Scorecard
In a bygone era, marketing gained a reputation for being a bit of a loosey-goosey, less-than-precise pursuit. Divining an accurate ROI from newspaper ads, pump toppers, billboards, radio spots and the like was anybody’s guess. Murky marketing guesstimations have something in common with the dodo bird: They don’t fly anymore. The dodo’s demise on the […]
How to Create a Marketing Scorecard
In a bygone era, marketing gained a reputation for being a bit of a loosey-goosey, less-than-precise pursuit. Divining an accurate ROI from newspaper ads, pump toppers, billboards, radio spots and the like was anybody’s guess. Murky marketing guesstimations have something in common with the dodo bird: They don’t fly anymore. The dodo’s demise on the […]
