Practical Digital Targeting: Offline-to-Online
In the not so distant past, we used to count on customers making a purchase or filling out a form online in order to stockpile pertinent information about them. Data largely flowed in an online-to-offline direction. We collected information in a passive, reactive manner. But with the proliferation of remarketing tags, social media, robust CRM […]
Practical Digital Targeting: Offline-to-Online
In the not so distant past, we used to count on customers making a purchase or filling out a form online in order to stockpile pertinent information about them. Data largely flowed in an online-to-offline direction. We collected information in a passive, reactive manner. But with the proliferation of remarketing tags, social media, robust CRM […]
