Where Do Events Fit in the Buyer’s Journey?
Events are an old marketing technique. From the forums of ancient Rome to the World’s Fairs of the 19th and 20th centuries, business owners, inventors, and marketers have been taking advantage of events to sell or display products for hundreds and thousands of years. Despite their storied history, events have stayed mostly the same. Sure, […]
Where Do Events Fit in the Buyer’s Journey?
Events are an old marketing technique. From the forums of ancient Rome to the World’s Fairs of the 19th and 20th centuries, business owners, inventors, and marketers have been taking advantage of events to sell or display products for hundreds and thousands of years. Despite their storied history, events have stayed mostly the same. Sure, […]
