The Challenge of Quantifying Data Accuracy

looking at data on chalkboard

Big data is changing the world of sales and marketing. You no longer have to build generic advertising, rely on surveys to measure market share, or use a phone book to find new prospects. You have the potential to access all the information in the world at your fingertips. Take a deep breath and really […]

The Challenge of Quantifying Data Accuracy

looking at data on chalkboard

Big data is changing the world of sales and marketing. You no longer have to build generic advertising, rely on surveys to measure market share, or use a phone book to find new prospects. You have the potential to access all the information in the world at your fingertips. Take a deep breath and really […]