Michael vs. Lebron: Who is better at marketing?
Remember when you bought a new car, and suddenly you began to see that same car everywhere? It is a similar dynamic to working in marketing. You begin to see marketing everywhere you look. Everything is seen in terms of ROI and brand management. All topics of conversation find their way back to “what is […]
EDA Launches Mobile App
Simple, Convenient EDA ProspectMobile is a new mobile app that offers convenient access to your EDA database of prospects while on the road. From your smart phone or tablet, you can target prospects by location and analyze them within a map or list view. Prospect details include contact name, address, Dun & Bradstreet® Insight, fleet […]
