Coca-Cola and the Case for B2B Content Marketing
In our super connected world, the value of engaging your audience through content can’t be overstated. More and more, companies are changing from traditional outbound advertising to content creation to power their marketing strategy. Coca-Cola highlights their shift to content marketing in the first of a two part video series entitles Content 2020. If you’ve […]
Why is geotargeting important for trucking dealers?
Up until a few years ago, all advertising was spray-and-pray. You put your advertisements in a bunch of magazines and trade publications that your audience read, and you hoped that you would get some engagement. Now, thanks to the internet, you can closely target your audiences to increase engagement and gather highly qualified leads. As […]
