The Original Social Media
Social media brings us a connectivity that we have never seen before. Not only between friends and family, customers are now able to interact with brands. At the core of business, is relationship. Customers want to buy from who they trust. They want to feel their business is valued, and they aren’t merely a metric […]
Display, Not Just for Clicks?
Broach the subject of online display banners and the conversation will eventually land on conversions. What occurs is the nerd equivalent of “bros” peacocking about their latest gym feats. “Dude, your conversion rates are sick!” Rarely does that conversation discuss things like brand awareness, offline sales, or organic search traffic. Perhaps it seems too “mass […]
