Construction

Strong insights that lay the groundwork for resilient business.

Audiences Served

Understand the construction equipment market and anticipate buyer behavior with Fusable data. No matter who you are or who you serve.

Improve your lead generation and uncover more sales opportunities. Equip your sales team with our data to find proven buyers, pinpoint brand loyalty, and optimize sales and territory planning.

Construction equipment owners are looking for the aftermarket parts and services you offer. Leverage our data to find them by creating targeted prospect lists based on equipment type, brand, and more.

Mitigate risks, accurately value equipment, and find new opportunities for construction equipment financing with fast, accurate data.

Know your fleet’s worth. Leverage our data to update valuations and edit equipment details, all at the push of a button.

Trying to minimize time to bind? With our data you can get accurate, fast valuations for all types of construction equipment, leading you to quicker, more accurate premium calculations and more profitable growth.

Need a more complete view of the market and your dealers’ AOR? We have the data to forecast the market based on emerging trends and purchasing patterns, and gain insights into your competitors market, allowing for strategic planning and conquest sale opportunities.

Make profitable equipment lifecycle decisions, improve your project cost estimation, and bid more confidently.

Set competitive rental rates and manage your fleets more effectively.

Determine reimbursement traits for equipment use on large-scale construction projects — from valuation to disposal.

How Titan Machinery Achieved 98% Valuation Accuracy^*

“With IronGuides, we’re within two percent on $60 million in units. At our scale, that’s real money. Accurate data makes adapting to market swings a whole lot easier.”
— Don Aberle, Titan Machinery

*on most agricultural and construction equipment

Data Sources

Grounded in quality data from trusted industry sources

We collect manufacturer publications and price lists for technical specs (including GVW, GCW, and dimensions), original listing price and MSRP, and option catalogs.

We’re a proud partner of Dun & Bradstreet, allowing us to turn our filings into a full company profile. That includes employee counts, revenue ranges, and other D&B attributes.

We take retail transactions from dealers, hammer prices from auction houses, and hundreds of additional market-observation feeds to build its value curves.

We clean and aggregate data from UCC-1 filings across all 50 states, including debtor and lender information, collateral description, and the filing data and location.

Construction data available through these Fusable products

EDA

Get insights into businesses and pinpoint trends, determine market share, and understand competitor sales in specific territories or for equipment types, with detailed information sourced from UCC filings.

EquipmentWatch

Maximize profit on sales and trade-ins by making data-driven asset valuations, with market values, comparable market data, and residual value information.

Digital Services

Reach the decision-makers who matter most. Leverage digital campaigns backed by proprietary first-party data, expansive media reach, and an expert team of strategists and creatives who deeply understand your industry and audience—driving measurable growth for your business.