Executive Summary
Titan Attachments, part of the Titan Brands family, was growing fast—but their marketing team wasn’t. With limited internal resources, scaling demand generation without adding headcount felt like a tradeoff they couldn’t avoid.
Instead of hiring, Titan made a different move. They embedded Fusable’s Digital Services team directly into their operations—gaining not just execution support, but strategic partnership, data expertise, and day-to-day alignment.
The result: over two years, Titan increased marketing spend by 40–50% while maintaining—and in some cases improving—efficiency metrics like ROAS and CPA. In the last year alone, spend grew 25%, with 34% increase in conversions from Meta campaigns.
Fusable didn’t just help Titan scale campaigns. They helped them scale capacity—without adding overhead.
About Titan Brands
Titan Brands is an online-based retailer of consumer and business goods, with four brands that specialize in commercial and farm attachments, fitness equipment, and various outdoor items. Today Titan Brands sell over 3,000 different products to businesses and consumers across the US and Canada.
Situation and Challenges
Titan’s growth exposed a familiar tension: demand was increasing but internal resources weren’t.
1. Lean Marketing Team Constraints
With a small, highly focused marketing team, Titan struggled to manage campaign execution, data analysis, and scaling efforts simultaneously.
2. Niche Industry Data Gaps
Success in the attachment agriculture space depends on understanding customer behavior, purchase cycles, and leasing dynamics—data that is difficult to source and act on without specialized partners.
3. Growth Outpacing Infrastructure
Post-COVID acceleration pushed Titan into a new phase of growth, requiring more sophisticated targeting, faster campaign execution, and scalable marketing operations.
4. The Cost of Going It Alone
At one point, Titan chose to manage digital efforts in-house—driven by budget considerations and a belief they could replicate performance independently. It didn’t take long to feel the impact. Without the data, targeting, and infrastructure behind the campaigns, efficiency dropped and results became harder to sustain. What looked manageable on paper proved difficult to execute at scale. Re-engaging with Fusable made the difference clear: strong performance wasn’t just execution—it was the data behind it.
Why Titan Continues to Choose Fusable Digital Services
In a crowded agency landscape, Titan chose Fusable for one reason: data-backed performance with real partnership.
Data That Drives Decisions
Fusable’s access to leasing data and market-level audience insights provided a strategic advantage Titan couldn’t replicate internally.
An Extension of the Team
Fusable’s digital team integrated deeply into Titan’s day-to-day operations collaborating on strategy, execution, and optimization as if they were internal employees.
“You don’t measure Fusable like an agency—you measure them like part of your team.”
Aligned Culture, Shared Outcomes
The partnership worked because of alignment not just in goals, but in how work gets done. Fast-moving, accountable, and invested in results.
Implementation Approach
Titan leveraged Fusable primarily to power Meta advertising campaigns, supported by:
- Advanced audience targeting using proprietary data
- Campaign execution and optimization
- Strategic planning tied to growth goals
- Hands-on project management to ensure timelines and delivery
Fusable also streamlined workflows allowing Titan to focus on strategy and creative design while execution ran efficiently in the background.
The Results
Scaled Growth Without Efficiency Loss
40-50%
increase in marketing spend over two years
YoY spend increase
last year
increase in conversions
from Meta campaigns
Despite increased investment, Titan maintained or slightly improved core efficiency metrics like ROAS and CPA, a rare outcome in performance marketing.
- Operational efficiency gains
- Faster campaign launches
- More consistent execution
- Reduced internal workload
- No need for additional headcount
Fusable’s support allowed Titan to scale without expanding its internal team avoiding significant overhead costs.
Business Impact
Fusable helped Titan transform marketing from a capacity-constrained function into a scalable growth engine:
- Confidence at scale: Increased spend without performance drop-off
- Streamlined execution: Reliable timelines and delivery
- Improved targeting: Higher-quality audiences driving better results
- Team leverage: External support without internal hiring
- Stronger outcomes: Growth aligned with efficiency
“We can trust Fusable to execute campaigns correctly and on time. That’s everything for a lean team like ours.”
Looking Ahead
Titan continues to deepen its partnership with Fusable, focusing on:
Expanding digital channel performance beyond Meta
Further refining audience targeting with richer data inputs
Increasing campaign velocity and testing cycles
Scaling growth while maintaining efficiency benchmarks
As Titan grows, Fusable remains embedded not just as a vendor, but as a strategic partner powering the next phase.
Ready to scale your marketing without scaling your overhead?
See how Fusable Digital Services can help you reach the right audiences and grow with confidence.