The newly released 2025 Dealer Insights Report, published by Fusable and powered by brands like EquipmentWatch, EDA, and Iron Solutions, surveyed dealers across North America to uncover how they’re navigating shifting inventory levels, buyer behaviors, and margin pressures. The result? A candid, data-backed look at what’s working—and what’s not—in today’s market.
Here’s a preview of what we found:
- 59% of dealers said they’re holding onto equipment longer, a trend that mirrors EquipmentWatch’s latest Market Report showing older units seeing more usage despite declining FMV.
- Over 70% of dealers say their customers are more price-sensitive than they were last year, leading to a renewed focus on used inventory, flexible financing, and aggressive trade-in strategies.
If you’re making bets on equipment acquisition, marketing strategy, or how to manage aging inventory, this year’s Dealer Insights Report is essential reading. It’s a direct line into your peers’ decision-making and a powerful tool to benchmark your own path forward.