Fusable is proud to introduce a refreshed brand identity that marks an important step in delivering a more cohesive, intuitive, and unified experience for our clients. This new branding includes an updated visual style, a refined color palette, and a new family of logos.
Our Story So Far
Originally part of Randall Reilly, Fusable has a long history of supporting essential industries with crucial data, insights, and industry news. Over the years, our company has evolved into a dedicated data and risk intelligence leader driven by innovation, precision, and a commitment to continuous progress. Our brand is now evolving, too, to better reflect who we are today and the value we deliver to our clients.
A Unified Identity
A core part of this brand update is creating a more holistic and connected platform experience. You will now see a unified look across our entire family of trusted brands, including EDA, Central Analysis Bureau, EquipmentWatch, and Iron Solutions. This visual alignment represents our commitment to providing a seamless and consistent experience as we help you accelerate sales, build your brand, and mitigate risk.
While our look has evolved, our core commitment remains unchanged. For decades, we’ve delivered deep domain expertise, specialized intelligence, and trusted media to the audiences who power our most essential industries.
Our New Look: Precision and Simplicity
Our updated visual identity is a more grounded, human solution designed to be in touch with the people we work with every day.
- Our Logo: The new Fusable logo is built on the principles of Precision and Simplicity. The angled cut in the “F” signals accuracy and intention, the precise point on a graph where lines intersect.
- Our Colors & Feel: The primary color palette is grounded with an earthy undertone, designed to feel closer to the real environments and people that keep the world moving.
Moving Forward, Together
This brand update isn’t just about how we look – it’s about how we show up for you. Our mission remains the same as it’s always been – to transform complex data into the intelligence you need, exactly when and where you need it.
Whether you’re driving sales, building your brand, or managing risk, Fusable will be beside you. Our goal is to help you move forward with confidence so that, together, we can keep the world moving forward.
We invite you to explore our website and experience the new Fusable at Fusable.com.
Fusable Rebrand FAQs
Why did Fusable change its branding?
We evolved our visual identity to better reflect our company’s mission: to transform complex data into actionable intelligence. The new branding is designed to be clearer and more direct. By unifying all our products under one look, you’ll know you’re working with trusted Fusable data, no matter what tool you use.
What’s changing?
- Logos/Style: Fusable and all legacy products under the Fusable umbrella will receive new logos of a similar design, ensuring each product is easily identifiable for its Fusable quality.
- Color Palettes: All brands will receive updates to their color palettes and styles to match the new Fusable color palette.
- Cohesive Voice: All content produced by our teams will now have one cohesive voice and tone to ensure clear, consistent communication.
What’s staying the same?
- Logins: All current usernames, passwords, and SSO connections will still work.
- API Functionality: There will be no pauses in the data our clients receive from our API integrations.
- Support Team: Your dedicated CSM for the product you use isn’t going anywhere.
- Data Reliability: Same on-time updates and accuracy commitments you rely on.
- Legacy Product Platforms: For now, will see our new identity on our marketing sites, while our product interfaces remain the same.
Are Fusable’s media brands changing?
No. The logos for our award-winning media brands, like EquipmentWorld, Total Landscape Care, Trucks, Parts and Service, CCJ, Clean Trucking, and Overdrive, will remain the same. You will, however, see their websites updated to align with the new Fusable brand identity.
Is Fusable's list of products changing?
Fusable’s lineup of leading media brands, digital services, and data products will remain unchanged. We will continue to deliver powerful asset and risk data for crucial industries like trucking, construction, and agriculture. Our leading data products include:
- EDA
- RigDig
- EquipmentWatch
- Iron Solutions
- Price Digests
- CAB
To learn about our new products and data delivery methods, visit Fusable.com.