Seasoned digital growth executive joins to lead and expand Fusable’s Digital business
Fusable, a data and media company serving the transportation, construction, and agricultural industries, today announced the appointment of Frank Minervini as Senior Vice President, Audience and Media. In this role, Minervini will lead Fusable’s Digital business and oversee the Audience, Media, and Digital Operations teams.
Minervini brings more than 15 years of experience driving digital growth for global media and commerce organizations. He joins Fusable from Fortune, where he served as SVP of Consumer Marketing, overseeing end-to-end consumer growth for Fortune’s subscription and membership portfolio and rebuilding its first-party data and identity strategy. Before Fortune, he served as CMO at Ziff Davis, one of the world’s largest digital media companies.
In his new role, Minervini will focus on improving the digital experience for Fusable’s advertising clients, growing the company’s owned and operated media brands, and shaping the future of its digital services, including new products built on Fusable’s unique media and subscription data assets.
“Frank’s deep expertise in audience strategy, first-party data, and subscription growth is exactly what we need as we invest in and expand our Digital business,” said Fusable CEO Kate Cassino. “He understands how to build sustainable digital programs that put clients first, and we’re thrilled to have him on the team.”
“Fusable sits at a rare intersection of trusted media brands and proprietary industrial data,” said Minervini. “That combination is an incredible foundation for building digital solutions that create real value for clients, and I’m excited to help drive that next chapter.”
Minervini holds an MBA from Quinnipiac University. He and his wife live in Hoboken, NJ.