Learn how the Fusable Salesforce App and the Fusable API integrate Fusable’s industry-leading prospecting intelligence into the tools your team already uses, so you can identify stronger leads, make faster decisions, and reduce manual work like exports, spreadsheets, and CRM uploads.
In this recorded webinar, Fusable Product Director Laura Hoover introduces two integration products powered by the Fusable Data Core, both launched on November 10, 2025. You’ll see how these solutions help you embed key insights, including equipment financing records, corporate hierarchies, firmographics, brand preferences, and more, directly into your workflows.
Salesforce App, Live demo highlights:
Four main features of the Fusable Salesforce App were demonstrated:
- Quick search: Quickly find and research a single company, even when you only have partial details (for example, a rough name and location)
- One-click lead creation: Convert a researched company into a Salesforce Lead (or Account) in seconds, which reduces manual data entry and speeds up lead creation.
- Record matching and enrichment: Enrich existing Salesforce records with Fusable Insights to create a true 360-degree view, including financed equipment, corporate hierarchies, and firmographics, so teams can uncover cross-sell opportunities and have more informed conversations.
- Targeted list building in Salesforce: Build highly targeted prospect lists directly inside Salesforce using filters (for example, location radius and equipment finance timing) to find accounts that match a specific buying profile. Then push the list into Salesforce as new Leads with a few clicks
Fusable API overview:
The Fusable API is built for teams that want maximum flexibility and advanced workflows. Because it can connect to virtually any digital tool (CRM, marketing automation, BI, data warehouse, internal apps), you control exactly what Fusable data is displayed, where it shows up, and how it fits into your process, so the right people see the right insights at the right time. Teams use the API to enrich systems, power lead scoring models, and build custom pipeline, territory, and market reporting using Fusable data alongside their own.