4 Ways to Stop Wasting Your Budget on Social Media

wasting budgets

Marketers should be proud of themselves. You have the best qualities of both business minded entrepreneurs and scientists. We have limited budgets, and just like everyone else, we have to prove that marketing is worth the investment. This requires a keen eye for experimentation and optimization that is often overlooked by the uninitiated. For marketers […]

5 Fixes for Common Twitter Mistakes

repelling twitter users

Twitter is one of the best opportunities for organic audience growth on social media. In fact, you don’t even have to invest money into paid advertising to experience massive growth. (It does help though.) Twitter is also a bit trickier than other social media networks. It’s easy to lose previously engaged followers. Instead of trial […]