Weathering the downturn with lessons from the Great Recession
The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy. But we’ve been here before, financially. The Great Recession of late 2007 to early 2009 tested consumer trust and economic stability. Marketers and business owners emerged from that recession having learned some key lessons that […]
How data can grow your business during the coronavirus
With many businesses hitting the pause button during the coronavirus pandemic, it’s more important than ever to use data to inform your marketing and sales strategies. EDA and RigDig, which provide proprietary data based on your business needs, can help you strategize in a way that will boost sales and grow client relationships. Why do […]
Why you should advertise during a downturn, and how to do it right
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]
Why you should advertise during a downturn, and how to do it right
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]
4 things you need to know about SEO
If you are wondering why your website isn’t generating leads like it used to, it may be because you are not appearing on the first page or pages of a Google search. The first page gets more than 98% of all clicks for products and services. Google processes 63K searches per second, and their evolving […]
3 Ways to Stop Wasting Good Leads
The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]
Coca-Cola and the Case for B2B Content Marketing
In our super connected world, the value of engaging your audience through content can’t be overstated. More and more, companies are changing from traditional outbound advertising to content creation to power their marketing strategy. Coca-Cola highlights their shift to content marketing in the first of a two part video series entitles Content 2020. If you’ve […]
